Analytics & Business Intelligence
When running a small business, we tend to make strategic decisions based on intuition – and that's ok. But at a certain point, continued growth requires deeper insight.
Knowing what to track and measure, ensuring quality data, and drawing sensible conclusions through analysis, are all aspects of this field typically owned by management consultants.
Business intelligence
Analytics is about business intelligence (BI), which is about insight driving sound strategic decisions. Running a business is complex, and understanding how various elements affect the bottom line is crucial, especially when you start to scale a working business model.
Sometimes analytics is about finding out what's broken. But more often than not, it's about gaining a refined understanding of all moving parts. This enables you to make small changes that create big impact.
The more complex your business, the greater potential of structuring and enabling the creation of insight through data. That's why for most mid-size and large companies, BI is an integral part of business development.
BI for small business
Many small companies, and even solopreneurs, can benefit greatly from analytics and BI. But you need to approach it with clarity, simplicity, and focus. We don't want to get stuck in analysis paralysis, so it's important to be smart about what, why, and how.
Turning complex raw data into actionable insights often requires full-time business analysts. And many companies spend an obscene amount of money outsourcing this to management consultants. That's not what I propose for you.
Working with me, we will set up simple and automated systems with clear intentions. That way we limit the amount of extra work you have to do, while eliminating the need to hire business analysts.
It does require a bit of work up front, and perhaps a deeper understanding of some core business concepts. But the results will be well worth it in the long run.